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SportsCare
This full service SportsCare USA service including program implementation, management and personnel has assisted healthcare institutions with outreach marketing since 1989. The program targets desired physically active groups and introduces them to the provider’s services through grassroots educational programs and signature events.
SportsCare reaches a broad spectrum of the community by including everything from Girl Scouts to Mall Walkers in the company’s definition of “physically active groups.”
SportsCare’s philosophy is that it is more efficient to market through groups and events because it allows the provider to approach a captive, targeted market. Once the strategic plan of the hospital is determined, SportsCare reps work with the marketing department to introduce hospital services and clinicians directly to the targeted demographic group.
SportsCare uses the Project Event Network to assist in these efforts.
SportsCare has served as the medical team leader and/or event director for hundreds of events since 1989 including such high profile events as:
The Tour Championship (PGA)
Shell Houston Open (PGA)
Dallas Cup (Soccer)
White Rock Marathon
Ironman Florida & Gulf Coast Triathlon
Hoop It Up (Dallas)
National Senior Olympics
National Junior Olympics
Numerous High School & College Tournaments & Championships
Participant data from each program and event is entered into a database for ROI tracking and customer relations management purposes through Database Tracking Solutions (DTS). SportsCare provides full-time onsite personnel and designated market management in this full service option. The SportsCare program uses the full compliment of resources provided under SportsCare USA, Inc. and Community Outreach Solutions, including:
Comprehensive Sports Medicine Program
Wellness Center Management / Consulting
Employee Wellness Assistance
Full time on-site personnel
PEN access
Full service DTS package
SportsCare® name/program licensing
Network sponsorship & education opportunities
Wellness & sports medicine targeted outreach
Management / HR assistance
The SportsCare program has a wide range of benefits and promotes service lines far beyond orthopedics. Providers looking to support or begin a sports medicine program, support a group of orthopedic physicians or PT center are naturally beneficiaries from this program. Also, providers in active communities desiring to target young families are a good fit. The program has been used to assist fund raising efforts, promote cardiology, senior and women’s services and even organ transplant programs.
Contact a SportsCare USA representative to enquire about the potential benefits of a SportsCare program in your market.
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| © 2007 SportsCare USA. Inc. |
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